Swimming: The Sport Where Looking Ridiculous Is Mandatory
Nobody teaches adults how to swim properly. Children get lessons. Adults get thrown in and expected to figure it out. Let's change that.
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I'll be honest. Swimming as an adult is humbling in ways that no other sport quite manages. You can be reasonably fit, reasonably coordinated, and still flail around like a startled octopus the moment you enter the pool.
This is because nobody teaches adults how to swim properly. Children get lessons. Adults get thrown in and expected to figure it out, which usually results in a technique best described as "controlled drowning."
But swimming is worth getting right. It's the only exercise that doesn't hurt your joints, works your entire body, and lets you be horizontal while exercising.
Why Swimming Is Worth Getting Right
Especially if you're over forty, swimming offers unique advantages
No Joint Impact
Swimming is the only exercise that doesn't hurt your joints. Float your way to fitness.
Full Body Workout
Works your entire body without the pounding. Every stroke engages multiple muscle groups.
Horizontal Exercise
For anyone over forty, the appeal of being horizontal while exercising is considerable.

Building Swimming Fitness Gradually
Unlike running, where you can just put on shoes and go, swimming requires actual technique. And building technique takes time, especially if you've spent years reinforcing bad habits.
Flikness creates swimming plans that work on both fitness and form. It's no use being able to swim twenty lengths if you're exhausting yourself with inefficient technique.
The plan builds gradually, improving how you move through the water while steadily increasing what you can achieve.
Your Journal Makes It Personal
Because swimming is also affected by everything else in your life, the journal feature becomes particularly useful.
- Tired? Your technique tends to suffer — the plan adapts
- Stressed? Swimming's meditative quality becomes especially valuable
- Tracking energy levels helps optimise your pool sessions
The plan adapts based on what you're actually experiencing, not what some generic programme assumes.

Start Swimming Properly
Stop controlled drowning and start actually swimming. Get a plan that builds both technique and fitness, at a pace that works for you.
Free to start • Transform your technique